Wednesday, March 13, 2013

Box Seminar

Business of Excellence (B.O.X.) Seminar

CrossFit Flagstaff - April 13, 2013

I'm psyched to be heading to the South West to present the BOX Seminar and share what I've learned about creating a world-class affiliate.   Running a successful Affiliate, and helping others do the same, is every bit a passion of mine as coaching athletes to the Games.

I opened my affiliate six years ago, and my story is the same as most other new affiliates; next to no clients, no money, working 16-hour days and nervous about my future.  Since then, using the practices I present in this seminar, my affiliate has grown to over 400 members, over $1 million a year in revenue, six full-time coaches that make between $40-90K, and individuals and teams in the Games every year.

I am very proud of the fact that this Seminar has had an immediate positive impact on those that have attended.  The "best practices" I explain are straightforward and have a direct impact on Affiliates.  Unlike other business seminars, the BOX Seminar is not about magic-pill marketing, systemizing, understanding tax laws, or maximizing profits by analyzing balance sheets.  As CrossFit Affiliates we have unique opportunities that other business don't have.  This Seminar is about the identifying those opportunities and explaining the best practices that maximize our potential as CrossFit Affiliates.  

To find out more about these Seminars go to

I hope you can join me in Flagstaff.  



  1. Coming down to my neck of the woods eh? I'd come say hi, but I'll be at Country Thunder all weekend in Florence AZ. You're more than welcome to come hangout at our Campsite, Toby Keith is headlining that night (the 13th). Look for the campsite with the Rogue Rings set up!

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  3. Ben, is there anyway to webcast in? I'm in the process of opening an affiliate and would love to be there, but that's a long trip from Mississippi.

    1. Not doing a webcast. Hope you can make the trip Dex.

  4. Im going to the one at CFNE April 27th. Stoked

  5. Hello Ben,
    My name is Jeff and I have been following your Programming for almost one year. I am competing in the Masters division. I have a question for you. I would like to attend your Box seminar in Flagstaff, AZ as I live in Tempe, AZ. So, do you have to be an owner of a Box in order to attend the seminar? I am going to retire from teaching in three years and would love to open my own Box.
    Thank you,

  6. Hey Jeff,

    Glad you are going to try and make the Flagstaff gig. No, you don't have to be a box owner to be able to attend the Seminar. We have had a bunch of prospective owners, coaches, and managers attend and get a ton out of it.

    Let me know if you have any other questions.

    Looking forward to meeting you in AZ.

  7. Ben,

    Thank you! You just made my day.

    Looking forward to meeting you as well,